Helping ideas feel possible
Supporting a university startup incubator to show up more clearly, connect with the right people, and bring more participants into their programmes.
Stripping things back
The starting point was simple:
If someone has an idea, they shouldn’t have to work hard to understand where to go next.
So instead of trying to say everything at once, the focus shifted to clear, single-purpose messaging — quick to read, easy to act on.
This helped the team say more… with less
Out with the QR codes in social posts, jarring colour matches, and huge logos.
In with a clear message, consistent colour palette, and content that puts the users experience at the centre of it.
What do our audience want? And how are we offering them that?
From posts to presence
This wasn’t just about individual pieces.
The same approach carried across posters, digital screens, and campus-wide placements —
so wherever someone saw it, it felt consistent and recognisable.
Adding proof: real people
To make it more relatable, I introduced Startup Spotlights.
Short, visual stories showing what people actually built through the programme — turning abstract support into something real.
Adding proof: real impact
Alongside that, a ‘Year in Numbers’ series made the scale visible.
Big numbers.
Clear outcomes.
No digging required.
Closing thoughts
The work being done was already strong.
This was about making it easier to see — and easier for someone to take the first step.